Victor M Lee
Research-Driven
Digital Marketing Professional
About Me: Where Research Meets Digital Strategy
I am an independent researcher with a background in History and Management Studies from Boston University, focused on understanding how business, innovation, and cross-cultural exchange shape organizations and society. My work blends market research, digital marketing, and emerging AI tools to turn data and historical insight into clear, practical strategies. With experience in both the U.S. and South Korea across global research and entrepreneurial projects, I aim to bridge academic inquiry and real-world decision-making in business, management, and entrepreneurship.
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Independent researcher and fellow candidate with academic training in History (B.A.) and Management Studies (M.S., Boston University), focused on how business, innovation, and cross-cultural exchange shape organizations and society. My career goal is to contribute as a research fellow in business history, management, and entrepreneurship.
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Digital marketing methods—such as consumer insights, trend analysis, and online analytics—are used to support research and decision-making. At Boston University Questrom, contributions to projects for Diageo, Paratek Pharmaceuticals, and ChristianaCare provided data that improved targeting and outreach strategies.
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At Chung Wha Sa Co., Ltd. in South Korea, led projects that strengthened brand communication and supported global expansion strategies through multilingual market research.
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Co-founded and managed innovation initiatives, including a furniture startup in the NSF I-Corps program and a digital media venture that reached 1K+ views within its first month.
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Actively explores how generative AI tools, including ChatGPT and You.com, can support research, enhance data analysis, and improve communication strategies.
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Experience across both the U.S. and South Korea, including service in the Republic of Korea Army, brings adaptability, discipline, and the ability to collaborate effectively across diverse teams.
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Whether through archival study, market analysis, or digital tools, the focus is on making research clear, relevant, and actionable for academic and professional audiences.
Victor Lee’s Bio
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Founder of Under His Wing Production, leading a digital media initiative that applies SEO-driven content strategy, audience analytics, and multi-platform promotion to support emerging music artists. Built and scaled the channel to 800+ subscribers through structured content planning, data-informed decision-making, and cross-cultural communication.
Marketing Promotion & Researcher with Chung Wha Sa Co., Ltd., contributing to global market research, digital strategy, and corporate infrastructure improvements. Experience includes building and launching the company’s corporate website, conducting market and industry research, supporting international business coordination, and strengthening digital communication systems for global B2B partners.
Applied research experience through the NSF I-Corps New England program and Questrom School of Business, Boston University, where research projects for Diageo, Paratek Pharmaceuticals, and ChristianaCare integrated SEO, consumer insights, and quantitative analysis to inform market strategy and outreach. Earlier roles at Chung Wha Sa Co., Ltd. and service in the Republic of Korea Army strengthened cross-cultural leadership, discipline, and adaptability across U.S. and South Korean professional environments.
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Digital Marketing & Online Research Methods – Applies SEO, audience analysis, and content evaluation to understand consumer behavior and information flow.
Market Research & Consumer Insights – Conducts qualitative and quantitative research to generate insights, support organizational decision-making, and assess new market opportunities.
Keyword & Competitor Analysis – Uses tools such as Google Trends, SEMrush, and You.com to analyze search behavior, benchmark competitors, and evaluate market positioning.
Generative AI for Research Support – Leverages platforms like ChatGPT and You.com to enhance data collection, content analysis, and research efficiency.
Cross-Cultural Communication – Bridges U.S. and South Korean contexts through bilingual communication, culturally informed messaging, and collaboration across diverse teams.
Entrepreneurship & Project Leadership – Experience initiating and managing new ventures, including an NSF I-Corps startup project and digital media development.
Trend Monitoring & Analysis – Tracks digital platforms, consumer behavior, and industry developments to deliver timely insights for academic and applied research.
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Questrom School of Business, Boston University M.S., Management Studies (MiM) | Sep 2022 – May 2023
Formally called Master of Science Management Studies (MSMS)
Dean’s Achievement Scholarship recipient; Director’s Honors List; Peter and Mary Diotte Scholarship. Coursework and applied projects emphasized strategic management, business analytics, leadership, and global problem-solving, with hands-on experience in SEO, search analytics, keyword research, content optimization, and digital marketing strategy.
University of Nebraska–Lincoln
B.A., History | Jan 2014 – May 2021Dean’s List (Spring 2021). Concentration in historical analysis, cultural studies, and East Asian history, developing strong research, writing, critical thinking, and project management skills.
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HarvardX (edX) Introduction to Digital Humanities (DH101) — Verified Certificate | Jun 2025 – Aug 2025
Focused on applying digital tools to humanities research, including text analysis, metadata, and digital strategy, strengthening the ability to integrate cultural inquiry with data-driven methods.
University of California, Davis (Coursera)
Search Engine Optimization (SEO) Specialization | Dec 2024 – Jan 2025
Completed a full SEO specialization covering Google SEO fundamentals, website optimization, advanced content strategies, and a capstone project. Emphasized keyword research, search analytics, and performance-driven optimization.
Google (Coursera)
Google Digital Marketing & E-commerce Specialization | Sep 2024 – Nov 2024
Comprehensive training in digital strategy, marketing analytics, customer engagement, email marketing, and e-commerce operations, with a strong focus on practical, job-ready skills.
Google Digital Academy (Skillshop)Google Ads Search Certification | Issued Apr 2025 · Expires Apr 2026 Credential ID: 140256314
Google Analytics Certification | Issued Mar 2025 · Expires Mar 2026 Credential ID: 138177566
Featured & Current Projects
Featured Project:
Corporate Website Development – Chung Wha Sa Co., Ltd. (11/2025~current)
This project involved building and launching the official corporate website for Chung Wha Sa Co., Ltd. to strengthen its digital presence for global B2B clients. The work focused on site structure planning, content organization, and foundational SEO to improve clarity, accessibility, and credibility for international partners, supporting the company’s positioning as a professional electroplating materials supplier.
Current Projects
Digital Marketing Agency Start Up:
[“Project 1732”: victorYmarketing Studio (1/2026~current)]
Launching victorYmarketing Studio website: WordPress (CMS)
Coworking Space in CIC-Boston (50 Milk St, Boston, MA)
M&A with current start-up: [Under His Wing Production]
Launching AI Music Studio: ‘Eagle 1732’ Studio
Digital Marketing Partnership & sponsorship funding by Chung Wha Sa Co., Ltd.
My First Startup Story:
Under His Wing Production
Under His Wing Production began as a personal mission to unite faith and creativity, shaped by growing up between the U.S. and South Korea and a deep belief in the power of cultural connection. The project supports emerging gospel and contemporary Christian artists, helping them share music rooted in encouragement, hope, and purpose. Drawing on experience in digital marketing, research, and audience analytics, the venture balances artistic vision with practical strategy to connect meaningful music with the people who need it most. More than a startup, it is an evolving platform for faith, creativity, and community.
By Eagle1732 (Founder)
Client
Under His Wing Production YouTube Channel Followers
Year
01/29/2025 (Launched YouTube Channel)
Website
underhiswingproduction.com
Brand Story
Under His Wing Production began as a personal mission—to create a space where faith and creativity work together to encourage and inspire. Growing up between the U.S. and South Korea, I came to value the power of cultural connection, and this venture is one way I bring those worlds together through gospel and contemporary Christian music.
Starting a faith-based music initiative meant learning to balance artistic vision with practical realities and facing challenges that strengthened my resolve. Each step—whether planning projects, supporting artists, or building community—has been a lesson in persistence and purpose.
At its heart, Under His Wing Production is about supporting emerging talent. I work with songwriters, vocalists, and creatives to help them share their voices with audiences seeking music that offers encouragement and hope.
I also draw on my background in digital marketing and research—using tools such as SEO, analytics, and audience insights—to ensure that meaningful music reaches its listeners. For me, these methods are not just about visibility; they are about creating genuine opportunities for artists to connect with people who need their message.
This project is more than a startup. It is a platform for faith, creativity, and community—one that I am committed to growing thoughtfully, while continuing to learn and mentor others who want to use their art to make a difference.
Project Case Study: Under His Wing Production
Situation: While pursuing opportunities in research and digital marketing, I also wanted to create a platform that combined faith, creativity, and cultural connection. The gospel/Christian music space often leaves emerging artists without the visibility or support they need.
Task: Build a startup that supports new artists, provides an outlet for music with a message of hope, and applies my research and digital marketing skills in a real-world creative venture.
Action
✔️ Founded Under His Wing Production in 2025 to produce and promote gospel and CCM music.
✔️ Applied digital marketing tools (SEO, audience insights, analytics) to expand reach and connect artists with listeners.
✔️ Created digital media campaigns that balanced artistic authenticity with audience engagement.Result
✔️ The platform launched successfully, achieving over 1,000 video views in its first month.
✔️ Provided a space for emerging artists to share their music with new audiences.
✔️ Demonstrated how research and digital marketing skills can be applied to creative industries, supporting both community and cultural connection.
AMERICAN MARKETING ASSOCIATION (AMA)-BOSTON
Member since June/2025
Promotion: VP of Volunteer, Board Member (3/1/206~)
Highlighted Movement
MEMBER OF THE MONTH SEPTEMBER 2025
: I joined AMA Boston to connect with marketers who share my curiosity and passion. With a background in history and research, I’ve always believed in the power of combining storytelling and data to shape branding—and SEO has become my toolkit to make that happen. AMA is the perfect community to learn from experienced marketers and to share my perspective on blending research, culture, and branding.
What I value most is how empowering this community is. It has connected me with mentors, peers, and inspiring voices while sharpening my digital marketing skills. Being recognized as Member of the Month is both an honor and a reminder to keep pushing forward and giving back to this community.
Past Projects Highlight
SEO Case Study on Nebraska Cornhuskers Fan Search Behavior
This project explored how SEO and digital research tools can be used to understand sports fandom by analyzing search behavior around the Nebraska Cornhuskers during peak football season. Using Google Trends, keyword analysis, and competitor benchmarking, the study identified seasonal spikes in fan interest and uncovered content gaps and underutilized search opportunities. By aligning content and technical SEO improvements with these insights, the project increased search visibility and engagement while demonstrating how SEO can function as a research method for studying digital communities.
Year: 12/2024~01/2025
Objective
Analyze fan search behavior for the Nebraska Cornhuskers to understand how digital research methods—keyword analysis, Google Trends, and SEO strategy—can be used to study audience engagement during peak football season.
Actions
✔️ Conducted keyword and trend analysis with Google Trends, focusing on seasonal spikes in fan interest.
✔️ Performed competitor benchmarking to identify high-interest fan topics and underutilized search opportunities.
✔️ Audited existing content and technical SEO elements (on-page structure, metadata, site navigation).
✔️ Applied SEO-driven content development to align with seasonal search behavior.
Related Research Work
✔️ Site opportunity assessment to identify content and performance gaps.
✔️ Initial benchmarking to understand user behavior and the competitive landscape.
✔️ Conduct a content audit and technical review to evaluate optimization potential.
Results
✔️ Improved search visibility and ranking for targeted Huskers-related queries.
✔️ Increased impressions and higher click-through rates for seasonal content.
✔️ Demonstrated how sports fandom can be analyzed through SEO as a research method for understanding digital communities.
Consumer Insights Research at Boston University Questrom
This project involved collaborating with industry partners—Diageo, ChristianaCare, and Paratek Pharmaceuticals—to apply consumer insights and digital marketing research to real-world business challenges. Through qualitative and quantitative analysis, SEO-driven research, and cross-functional teamwork, the work identified customer intent drivers and content gaps that shaped clearer market positioning. The project demonstrated how digital marketing methods can function as rigorous research tools in a management consulting context.
Client: Diageo | ChristianaCare | Paratek Pharmaceuticals
Year: 10/2022~05/2023
Objective
Collaborate with industry partners (Diageo, ChristianaCare, Paratek Pharmaceuticals) to apply research and digital marketing methods for improving customer understanding and market strategy.
Actions
✔️ Conducted qualitative and quantitative research on customer journeys and digital engagement.
✔️ Applied SEO and keyword analysis to identify content gaps and search behavior patterns.
✔️ Worked in cross-functional teams to design actionable recommendations for market positioning.
Results
✔️ Identified key customer intent drivers, improving targeted outreach strategies.
✔️ Delivered research-backed recommendations that informed partner campaign planning.
✔️ Demonstrated the use of digital marketing as a research method in a management consulting context.
Applying Digital Humanities Methods
(HarvardX DH101)
This project applied digital humanities methods from HarvardX DH101 to explore how data-driven tools can strengthen research in history and management. Through hands-on work with text analysis, metadata, and digital archives, the study demonstrated how digital approaches complement traditional historical inquiry. The project highlighted digital humanities as a foundation for future research in business history, innovation, and interdisciplinary scholarship.
Year: 06/202~08/2025
Objective
Explore how digital humanities methods can enhance research in history and management by applying tools for text analysis, data visualization, and cultural study.
Actions
✔️ Completed HarvardX DH101 Introduction to Digital Humanities (August 2025).
✔️ Gained hands-on experience with digital research tools such as text mining, metadata analysis, and digital archives.
✔️ Developed a sample project applying digital humanities methods to analyze cultural or historical materials (e.g., mapping themes in historical texts, visualizing networks of business figures, or tracing digital discourse).
Results
✔️ Produced a research demonstration showing how digital methods can complement traditional historical analysis.
✔️ Strengthened ability to bridge historical scholarship with data-driven techniques.
✔️ Positioned digital humanities as a foundation for future research fellowship work in business history and innovation studies.
[Case Study] Thought Leadership Article
Title: How Digital Marketing Tools Can Power Academic Research
Overview:
In today’s data-rich environment, the line between digital marketing and research methods is blurring. Tools such as Google Trends, SEO keyword analysis, and analytics dashboards are not only useful for businesses but also powerful for researchers studying behavior, culture, and markets.Key Points:
✔️ Google Trends as a Research Lens: Seasonal spikes in search volume (e.g., sports fandom, consumer habits) offer insights into collective behavior.
✔️ Keyword Analysis for Cultural Insight: Search terms reveal how people talk about issues, products, or communities, offering a modern form of discourse analysis.
✔️ SEO Audits as Digital Ethnography: Examining websites and search rankings can serve as a case study of how information is organized and consumed in society.
✔️ AI as Research Assistant: Generative AI platforms help synthesize data, surface connections, and reduce the time needed to analyze large information sets.Conclusion:
By bridging digital marketing tools with academic research, we can expand how we study culture, markets, and communities. This approach reflects my broader goal as a Research Fellow candidate: to bring practical digital methods into scholarly contexts to yield deeper, more relevant insights.
Connect & Next Steps
Thank you for visiting my portfolio. I am currently pursuing opportunities that leverage my background in history, management, and research to develop expertise in digital marketing methods, including audience analysis, SEO, and trend research.
If you are interested in connecting or collaborating, I welcome conversations with:
Fellowship & Research Communities—I’m eager to explore research projects, visiting scholar programs, or collaborations in business history, management, and innovation.
Hiring Managers & Recruiters — Open to roles in market research, digital strategy, or related fields where I can apply both research and digital marketing skills.
Professional Peers & Mentors — Always open to exchanging ideas on research methods, digital tools (SEO, analytics, AI), and cross-cultural perspectives.
Artists & Creatives – Happy to connect about faith-based projects, music, and creative collaborations through Under His Wing Production.